3 Ways Real Estate Firms Can Adopt Environmentally Sustainable Practices

Real estate accounts for 40% of the world’s energy consumption and 1/3 of all carbon emissions. With that kind of eco-footprint, real estate firms are at the frontlines of climate change risks created by greenhouse gas, making the switch to sustainability necessary. Realtors, brokers, and building owners need to do their part to ensure they […]

Measuring the Success of Your Real Estate Direct Mail Campaigns: Key Metrics to Track

Direct mail remains a valuable and effective marketing tool for real estate professionals looking to reach potential clients. But how can you measure the success of your direct mail campaigns to ensure you are getting the best return on your investment? You can gain insights into your campaign’s performance and make data-driven decisions for future […]